Sleeper Effects Can Be Reduced by Reminding People That the Source

question 89

Multiple Choice

Sleeper effects can be reduced by reminding people that the source of a persuasive message was not credible.This supports which explanation of sleeper effects?

• A)the inoculation hypothesis
• B)the discounting cue hypothesis
• C)psychological reactance theory
• D)cognitive dissonance theory

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Definitions:

Contribution Format

A contribution format income statement categorizes costs as variable or fixed and calculates a contribution margin.

Net Operating Income

Profits from a company's core business operations, excluding deductions of interest and taxes.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, leading to the net profit or loss for that period.

Contribution Format

An income statement format that highlights the contribution margin, separating fixed costs from variable costs to provide insight into profitability.