In Trying to Assess Attitudes About Particular Subjects,public Opinion Pollsters

question 27

Multiple Choice

In trying to assess attitudes about particular subjects,public opinion pollsters have become aware that attitude responses seem to be affected by all of the factors below except

• A)the context in which the question appears.
• B)the wording of the question.
• C)the order of the questions.
• D)the length of the questionnaire.

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Definitions:

Present Value

The contemporary valuation of a sum of money to be received in the future, or of ongoing cash flows, based on an agreed upon return rate.

Cash Flows

The total amount of money being transferred into and out of a business, especially as affecting liquidity.

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows, reflecting the time value of money and risk of the cash flows.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return; it quantifies the concept of time value of money.