When Used to Measure Attitudes,physiological Measures Such as Heart Rate

question 22

Multiple Choice

When used to measure attitudes,physiological measures such as heart rate and perspiration

• A)are particularly susceptible to social desirability bias.
• B)reveal the intensity of an attitude.
• C)reveal whether an attitude is positive or negative.
• D)are easier to control than behaviors such as nodding.

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Definitions:

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A cognitive model that represents mental phenomena using a network of interconnected nodes or units, resembling the neural networks found in the human brain.

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