The Primary Difference Between the Models of Persuasion Proposed by Hovland

question 118

Multiple Choice

The primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald is that Greenwald's model

• A) does not allow for central route processing.
• B) emphasizes the role of elaboration in producing persuasion.
• C) does not include reception as one of the information-processing steps in persuasion.
• D) proposes that memory of message content is the most important determinant of persuasion.

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Definitions:

Racism

Prejudice, discrimination, or antagonism directed against individuals or groups based on their race or ethnicity.

Drug Addiction

A chronic disorder characterized by the compulsive use of drugs despite harmful consequences, leading to significant impairment or distress.

Psychological and Emotional Damage

Psychological and emotional damage involves harm to an individual's mental and emotional state, often resulting from traumatic experiences or events.

Sub-Saharan Africa

The region of Africa located south of the Sahara Desert, characterized by diverse cultures, languages, and ecosystems.