When Message Recipients Use Central Route Processing,which of the Following

question 17

Multiple Choice

When message recipients use central route processing,which of the following will be true?

• A)Difficult messages will be more persuasive than easily learned messages.
• B)Memorable messages will be more persuasive than forgettable ones.
• C)Weak messages will engender more favorable responses than strong messages.
• D)Elaboration of message content will be objective and unbiased.

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Definitions:

Unanimity

Complete agreement among all members or parties involved on a particular issue or decision.

Rational

Based on or in accordance with reason or logic; capable of making sensible or logical decisions.

Antecedent

A preceding event, condition, or cause that logically goes before something else.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.