Gino, a Salesperson, Wants to Use Techniques That Will Lead

question 136

Multiple Choice

Gino, a salesperson, wants to use techniques that will lead his potential customers to rely on peripheral route persuasion. He should do all of the following except

• A) speak quickly (but not too quickly) when presenting information about his product.
• B) get the customer to nod in the affirmative while he is presenting his sales pitch.
• C) present his sales pitch to customers who are clearly in a rush.
• D) approach prospective buyers who obviously care deeply about his product.

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Definitions:

SEC Rule 10b-5

A regulation enacted by the U.S. Securities and Exchange Commission to prevent fraud, misrepresentation, and insider trading in the securities market.

Corporate Insider

A person within an organization, typically an executive or employee, who has access to confidential or non-public information.

Short-swing Profits

Profits earned by corporate insiders from buying and selling their company's stock within a short timeframe, subject to specific legal regulations and reporting requirements.

Security

A financial instrument representing an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.