Sleeper Effects Can Be Reduced by Reminding People That the Source

question 89

Multiple Choice

Sleeper effects can be reduced by reminding people that the source of a persuasive message was not credible.This supports which explanation of sleeper effects?

• A)the inoculation hypothesis
• B)the discounting cue hypothesis
• C)psychological reactance theory
• D)cognitive dissonance theory

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Definitions:

Sales Commissions

Fees paid to sales employees as a reward for making sales, usually a percentage of the sales amount.

Selling Expenses

Costs incurred directly from the selling of products or services, including advertising, sales commissions, and store maintenance.

Variable Costs

Variable costs are expenses that change in proportion with the level of output or activity in a business.

Fixed Selling Expenses

Costs that do not fluctuate with sales volume, such as salaries of sales staff and advertising expenses.