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Which statement concerning the use of fear appeals is not supported by research?
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Flash Mob
A large group of people who assemble suddenly in a public place, perform an unusual act for a short time, then quickly disperse.
Guerrilla Marketing
Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or brand.
4 Ps
Another term for the Marketing Mix, emphasizing the combination of Product, Price, Place, and Promotion in creating marketing strategies.
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