People High in Need for Cognition Are

question 92

Multiple Choice

People high in need for cognition are

• A)more likely to process a message along the central route.
• B)most persuaded by image-oriented appeals.
• C)more likely to agree with a message if they are in a good mood.
• D)more persuaded by the reputation and appearance of the source.

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Definitions:

Collective Behavior

The actions and reactions of a group of people in situations that lack clear norms and expectations.

Georg Simmel

Georg Simmel was a German sociologist and philosopher known for his contributions to social theory and for his analysis of the dynamics of social relationships and urban life.

Louis Wirth

A sociologist known for his work on urban life and social structures, particularly his studies on urbanization and its effects on social behavior.

Herbert Gans

An influential sociologist known for his work on urban issues, culture, and the concept of public space in American society.