The Tendency to Perceive Members of an Outgroup as Less

question 56

Multiple Choice

The tendency to perceive members of an outgroup as less variable, or more similar to one another, than members of the ingroup, is called the

• A) minimal group effect.
• B) outgroup homogeneity effect.
• C) ingroup homogeneity effect.
• D) contrast effect.

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Definitions:

Outbound Telemarketing

A marketing strategy where a company initiates calls to potential customers to sell products or services.

Sales Call

A communication, usually via telephone or in person, initiated by a sales representative to pitch a product or service to a potential customer.

Business Customer

A client who purchases goods or services for business use, as opposed to an individual consumer buying for personal use.

Sales Representative

A professional responsible for selling products or services on behalf of a company, often directly interacting with customers to reach sales targets.