According to Social Identity Theory, People Display Ingroup Favoritism

question 1

Multiple Choice

According to social identity theory, people display ingroup favoritism

• A) as a way of displacing negative feelings toward the outgroup.
• B) as a means of increasing self-esteem.
• C) because they expect to be treated unfairly by outgroup members.
• D) because intergroup competition demands it.

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Definitions:

Non-compensatory Rule

A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.

Compensatory Rule

A decision rule used in consumer behavior that allows for a trade-off among the strengths and weaknesses of different products or options.

Product Attributes

Characteristics or features that pertain to a specific product, such as size, color, price, quality, and performance.

Brand Loyalty

The tendency of consumers to continuously purchase the same brand's products or services over time.