Sapna Is Interested in the Influence of Nutrition on Reaction

question 30

Multiple Choice

Sapna is interested in the influence of nutrition on reaction time. She assigns participants to eat a salad and fruit for dinner every day for a week or to eat fast food each day. She then brings participants into the lab and asks them to push a button on a keyboard as fast as they can every time they hear a particular sound. What are the operational definitions of the variables in Sapna's study?

• A) nutrition; reaction time
• B) nutrition; whether participants eat a salad or fast food
• C) whether participants eat salad or fast food; how quickly they push the button when they hear the sound
• D) whether participants eat salad or fast food; reaction time

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Definitions:

Exploratory Research

A type of marketing research that seeks to discover new insights that will help the firm better understand the problem or consumer thoughts, needs, and behavior.

Secondary Data

Information collected for alternative purposes prior to the study.

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The decision-making processes and actions of consumers regarding the search for, selection, purchase, use, and disposal of goods and services.

Marketing Research Process

A systematic methodology for gathering, recording, and analyzing data about issues related to marketing products and services.