For Which Question Would a Researcher Be Most Likely to Use

question 85

Multiple Choice

For which question would a researcher be most likely to use an observational study?

• A)Is memory for television commercials influenced by the tune of the music included in the commercial?
• B)Does smoking marijuana lead to increased aggression?
• C)Does taking a social psychology course cause one to be happier?
• D)Do banks tend to offer minorities lower interest rates on home mortgages than non-minorities?

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Definitions:

Perceptual Biases

Psychological tendencies that cause the misinterpretation or distortion of a sensory stimulus or judgment.

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.

Normative Influence

The impact of societal norms and expectations on an individual's behavior, often leading to conformity.

Informational Influence

The effect of others' opinions and knowledge on an individual's own attitudes, beliefs, and actions, based on the desire to be correct.