How Should a Manufacturer Try to Salvage Its Reputation After

question 31

Multiple Choice

How should a manufacturer try to salvage its reputation after it has been discovered to have knowingly produced and sold a defective product to the public?

• A) Deny any wrongdoing and obtain top lawyers to defend against litigation.
• B) Take ownership for the problem and voluntarily compensate affected customers.
• C) Hire bloggers to create confusion about the facts on social networking websites.
• D) Have a top executive issue an official apology presented on national television.

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Definitions:

Endocrine Glands

Glands that secrete chemicals called hormones directly into the bloodstream.

Bloodstream

The flowing blood within the circulatory system of the body, responsible for transporting oxygen, nutrients, and waste materials.

Branchlike Structures

Dendrites, the neuron parts that extend outward to receive information from other neurons.

Dendrites

Branchlike structures of a neuron that receive messages from other neurons.