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Aaron and Janelle enjoyed years of experiences shared through their rewarding ownership of Crystal Lake Cottage Resort Inc.When Aaron died unexpectedly,the title automatically transferred to Janelle.Aaron's family has decided to dispute Janelle's right to ownership.What is the name given to the type of ownership interest enjoyed by Aaron and Janelle that allowed her to acquire ownership in this manner?
Private-label Brands
Brands that are owned by a retailer or supplier but contracted out to another manufacturer to produce.
Co-branding
A marketing partnership between at least two different brands of goods or services, aiming to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.
Brand Dilution
The weakening of a brand's strength or value due to its overuse, mismanagement, or excessive extension into areas outside its core competencies.
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category.
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