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A Student Officer in a Campus Organization Adopted an ABA

question 10

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A student officer in a campus organization adopted an ABA design to test whether rewarding club members with beer and chips will encourage them to increase their attendance.Assume that "A" in the design represented no reward,and "B" represented provision of beer and chips.What should the student conclude if attendance improved following "B",but returned to its original level at the end of the experiment?


Definitions:

TV Infomercial

A television commercial, often extending longer than traditional commercials, that provides detailed information about a product or service in a persuasive manner.

Intrinsically Motivated

Being driven by internal rewards, such as personal satisfaction or joy, rather than external incentives.

Counterfeit

An unauthorized imitation of something genuine, with the intention to deceive or defraud.

Organic

In digital marketing, referring to natural, unpaid methods of gaining visibility or traffic, as opposed to paid advertising.

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