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A multiple-baseline approach should not be used if there are likely to be permanent carryover effects from an independent variable.
Formalized Buying Center
A structured group within an organization responsible for making purchase decisions.
Purchase Decision
The final stage in the consumer decision-making process where the consumer chooses to buy a product or service after evaluating alternatives.
Bidder's List
A bidder's list is a compilation of suppliers or contractors who have expressed interest in submitting proposals or bids for a specific project or procurement, maintained by purchasing organizations for competitive bidding processes.
Buying Center
A group within an organization responsible for making purchasing decisions.
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