In the Table Below,the Pattern of Results Indicates A) an Important Main Effect for a
B) an Important

question 24

Multiple Choice

In the table below,the pattern of results indicates: $\begin{array}{cccc} & & \text { Independent Variable A } \\&& \text { A1 } & \text { A2 } \\& \text { B1 } & 5 & 6 \\\text { Independent Variable B }&&\\& \text { B2 } & 6 & 17\end{array}$

• A) an important main effect for A
• B) an important main effect for B
• C) important main effects for A and B
• D) an important interaction
• E) both main effects and the interaction are important

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Definitions:

Purchase Decision

The final stage in the consumer decision-making process where the consumer chooses to buy a product or service after evaluating alternatives.

Bidder's List

A bidder's list is a compilation of suppliers or contractors who have expressed interest in submitting proposals or bids for a specific project or procurement, maintained by purchasing organizations for competitive bidding processes.

Buying Center

A group within an organization responsible for making purchasing decisions.

Purchase Decision

The process and outcome of evaluating and choosing from available products or services, culminating in the act of buying.