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Factorial designs have been used to study the sleeper effect,where positive memories for a message (that was originally presented along with a discounting cue)improve with time.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.
Representativeness Heuristic
A cognitive shortcut used in decision making, where an individual relies on the similarity between the item in question and a category prototype.
Divergent Thinking
Expanding the number of possible problem solutions; creative thinking that diverges in different directions.
Fixation
(1) in thinking, the inability to see a problem from a new perspective; an obstacle to problemsolving. (2) in personality theory, according to Freud, a lingering focus of pleasure-seeking the developing human organism from about 2 weeks after fertilization through the secondmonth
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