How Does the Combination of Demographics and Psychographics Help the Entrepreneur

question 63

Multiple Choice

How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?

• A)It both identifies the broad characteristics of the customer,and then analyzes their behavior profiles.
• B)It largely doesn't; at best,it helps the entrepreneur create a buyer profile.
• C)It matches characteristics that determine product need with psychological aspects that would encourage purchase.
• D)The combination of broad demographic characteristics and psychological components of a population yield reliable predictions of behavior.

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Definitions:

Painkillers

Medications used to reduce or alleviate pain. These can range from over-the-counter options like aspirin to prescription opioids.

Drug Users

Individuals who consume illegal drugs or misuse prescription medications.

Males

Refers to the male gender or sex, one of the biological categories distinguished by the XY chromosome pair, reproductive anatomy, and secondary sexual characteristics.

Gender Gap

The disparity between men and women in various aspects such as wages, employment, education, and political representation.