How Does a Customer Journey Map Differ from a Buyer

question 12

Multiple Choice

How does a customer journey map differ from a buyer persona?

• A)It focuses on profit motive rather than simple experience.
• B)It focuses on buyer experience rather than characteristics.
• C)It focuses on one buyer instead of many.
• D)It does not include exclusionary personas.

---

Definitions:

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured using two numbers: systolic (pressure during heartbeat) and diastolic (pressure between beats).

Temperature

A measure of the hotness or coldness of an object or substance, reflecting the average kinetic energy of its particles.

Sterile Rubber Gloves

Surgical gloves that have been sterilized to prevent the introduction of pathogens during medical procedures.

Lubricant

A substance used to reduce friction between surfaces, making them easier to move or operate; widely used in medical examinations and procedures.