If You Have Successfully "Crossed the Chasm," You Have Captured

question 56

True/False

If you have successfully "crossed the chasm," you have captured the early majority customer group.

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Definitions:

Categorising

The process of recognizing, differentiating, and understanding objects, concepts, or people by placing them into distinct groups based on shared characteristics.

Primed Automatically

Refers to the phenomenon in psychology where exposure to a stimulus influences a response to a later stimulus, without conscious guidance or intention.

Forgotten

The failure to remember information, experiences, or people, often indicative of memory processes or prioritization.

Person Schemas

Cognitive structures that represent knowledge about a generic type of person, used to process information about others based on their perceived group membership.