Why Is Building a Buyer Persona Better Than Developing Research

question 53

Essay

Why is building a buyer persona better than developing research in customer demographics and psychographics?

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Definitions:

Step-by-Step

Involves breaking down information, processes, or problems into smaller, manageable parts to facilitate understanding or completion.

Belief Perseverance

Clinging to one's initial conceptions after the basis on which they were formed has been discredited.

Availability Heuristic

Estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.

Mental Set

A tendency to approach a problem in one particular way, often a way that has been successful in the past.