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Bentley is considering adding reasons as to "why now." He should ______.
Marketing Plan
A comprehensive document or blueprint outlining an organization's advertising and marketing efforts over a specific period of time.
Organizational Strategies
Comprehensive plans developed by businesses to achieve specific goals and to guide the company towards long-term growth and success.
Strategic Business Units
Distinct parts of a company that operate as separate entities, each with its own mission, strategy, and competitors.
Marketing Dashboard
A visual display of important marketing metrics and information to help managers make informed decisions and track performance in real-time.
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