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Al Ries Suggested That Using One Word as the Product

question 2

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Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?


Definitions:

Active Rehearsal

A cognitive process involving the conscious repetition of information to transfer it from short-term to long-term memory.

Speed Reading

The practice of increasing the speed of reading without an unacceptable reduction in comprehension or retention.

Encoding

Converting details into a structure suitable for preservation in memory.

Repressed Memories

Memories repressed without awareness due to their connection with severe stress or traumatic events.

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