A Mobile Telephone Company Charges a Base Fee Plus Additional

question 14

Multiple Choice

A mobile telephone company charges a base fee plus additional minutes for data usage.What revenue model is demonstrated in this example?

• A)data revenue model
• B)utility and usage revenue model
• C)professional revenue model
• D)franchising revenue model

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Definitions:

Propaganda

Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.

External Attribution

The process of attributing the cause of one's own or another's behavior to external factors or situations.

Social Attribution

The process by which individuals explain the causes of behavior and events in social contexts, attributing these to internal or external factors.

Affiliative Attribution

The tendency to attribute one's successes or failures to factors that enhance or maintain social relationships.