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What are the two types of costs that should be taken into consideration when understanding cost drivers?
Normative Social Influence
Influence resulting from a person’s desire to gain approval or avoid disapproval.
Conformity
The process of aligning one's attitudes, beliefs, and actions with the norms, policies, or expectations of a group or society.
Mood Contagion
The phenomenon where emotional states are transferred from one person to another, often unconsciously.
Group Polarization
A social psychological phenomenon where discussions within a group lead to an exaggeration of the group's initial leanings, making their opinions more extreme.
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