What Is the Key Feature of the Resonating-Focus Approach to CVP

question 10

Multiple Choice

What is the key feature of the resonating-focus approach to CVP?

• A)It focuses on why people will like your product.
• B)It describes all the features of the product relative to the competition.
• C)It tells customers why they should buy your product.
• D)It describes all the positive features of your product.

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Definitions:

Positive Illusions

Unrealistically favorable attitudes that people have towards themselves or to people that are close to them.

Goal-Setting

Involves the development of an action plan designed to motivate and guide a person or group toward achieving a specific objective.

Overly Optimistic

The tendency to hold an excessively positive outlook on one's abilities, outcomes, or future events.

Zeigarnik Effect

The psychological phenomenon whereby individuals remember uncompleted or interrupted tasks better than completed ones.