In the Context of Moving from Idea Generation to Opportunity

question 79

Multiple Choice

In the context of moving from idea generation to opportunity recognition,creativity is the ______.

• A)production of ideas that will generate significant economic value
• B)production of ideas for something new but not useful
• C)production of ideas for something that is new and also potentially useful
• D)results of brainstorming with friends and family

Appreciate the role of evaluation in demonstrating the effectiveness of strategic plans and securing future support.

Recognize the risks involved in corporate social responsibility (CSR) efforts that are incongruent with business practices.

Learn the importance of research in benchmarking and measuring the effectiveness of PR campaigns.

Understand the dynamics and impacts of leader-member exchange (LMX) relationships on organizational behavior.

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Definitions:

Alienate

To cause someone to feel isolated or estranged.

Positive Feelings

Describes emotions or sensations that are pleasant, uplifting, or fulfilling, such as happiness, joy, or contentment.

Shared Experiences

Experiences that are common or mutually undergone by two or more individuals, fostering a sense of unity or understanding.

Attentively

This describes paying close and careful attention to something, being alert and focused.