During the Idea Generation Process,it's Best Not to Consider Ideas

question 13

True/False

During the idea generation process,it's best not to consider ideas that are impractical,overly obvious,wild,or even silly.

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Definitions:

Cause Marketing

A marketing strategy where businesses align with social issues or causes to generate both social and brand value.

Societal Marketing Trend

A marketing approach that considers not only the company's requirements but also the consumers' needs and society's long-term interests.

Public Relations Exercise

Activities designed to manage and improve the public image and relationships of an organization with its stakeholders.

Transactional Marketing

A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.