_____,In the Context of Digital Communication,refers to the Ability of Customers

question 71

Multiple Choice

_____,in the context of digital communication,refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.

• A)Addressability
• B)Accessibility
• C)Connectivity
• D)Interactivity
• E)Control

Analyze the risk and control trade-off in choosing distribution strategies in new markets.

Critically assess different market entry strategies.

Develop an understanding of global companies' strategic decisions in establishing presence in new markets.

Examine the factors influencing the choice of distribution channels in international business.

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Definitions:

Economic Efficiency

A state in which every resource is optimally allocated to serve each individual or entity in the best way while minimizing waste and inefficiency.

Fiat Money

Money that is recognized as legal tender by a government, though it lacks backing by any tangible asset.

Fundamental

A basic, underlying factor or principle that is essential to the structure or function of a system or market.

Comparable Stocks

Stocks from companies within the same industry or sector, allowing investors to compare performance.