Which Aspect of Marketing Has Not Changed with Digital Media

question 61

Multiple Choice

Which aspect of marketing has not changed with digital media?

• A)A customer's ability to regulate the information they view
• B)The focus on what the manufacturers want
• C)The importance of achieving the right marketing mix
• D)The possibility of real-time exchanges between manufacturers and end users
• E)The dependency on technology

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Definitions:

Market Demand

The overall amount of a product or service all buyers in a market can and want to buy at different price levels.

Market Output

The total quantity of a good or service produced and offered for sale in a market.

Long-Run Equilibrium

The state in which all inputs and outputs in a market have been adjusted so that there is no tendency for change in economic conditions.

Monopolistic Competitor

A firm in a market structure where many companies sell products that are similar but not identical, leading to some degree of market power and price control.