Which of the Following Statements Is True of Digital Media

question 6

Multiple Choice

Which of the following statements is true of digital media?

• A)They hold little relevance to brick-and-mortar companies.
• B)They do not relieve businesses of the task of achieving the right marketing mix.
• C)They do not help businesses enhance the benefits of their products.
• D)They do not give businesses the scope to offer more products than traditional stores.
• E)They make it more difficult to anticipate customer needs.

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Definitions:

Feedback Resistance

Feedback Resistance occurs when individuals or organizations are unwilling or hesitant to accept constructive criticism or suggestions for improvement.

Source Manipulation

Altering or adjusting the origin or presentation of information, often to mislead or serve a particular agenda.

Territorial Space

The physical or geographic area assigned to a salesperson or team within which they are responsible for conducting sales activities.

Intimate

In a business context, this refers to a close, personal, and detailed understanding of a customer's needs, wants, and preferences.