Which of the Following Statements Is True of the Impact

question 88

Multiple Choice

Which of the following statements is true of the impact of digital media in the marketing mix?

• A)Digital media has increased the opportunities for word-of-mouth marketing.
• B)For a business that wants to compete on price,digital marketing provides no opportunities.
• C)The concept of online shopping created by the digital media can be found only in the Western world.
• D)Consumer consumption patterns have undergone little change with the advent of digital media.
• E)Social networking sites are the least useful when it comes to increasing the brand exposure of a firm.

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Definitions:

Beta Coefficient

A measurement of a stock's volatility in relation to the overall market.

Cost of Capital

The rate of return a company must offer investors to finance its assets, reflecting the risk of investing.

Interest Rates

The segment of a loan that incurs interest charges, customarily expressed as an annual percentage of the loan's unpaid balance.

External Financing

Funds that a business acquires from outside sources to support its operations or growth, such as loans or equity investments.