_____,In the Context of Digital Communication,refers to the Ability of Customers

question 71

Multiple Choice

_____,in the context of digital communication,refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.

• A)Addressability
• B)Accessibility
• C)Connectivity
• D)Interactivity
• E)Control

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Definitions:

Surnames

The family or last names inherited from one’s parents or ancestors, typically used as a means of identification.

Servitude

The state of being under the obligation to serve another person or being subject to some form of forced labor.

New Sweden

New Sweden was a Swedish colony in North America, established during the 17th century, located in parts of present-day Delaware, New Jersey, and Pennsylvania.

English Colony

A territory under the administrative control of England or Great Britain, established during the period of European colonization, primarily in the Americas, Africa, and Asia.