Which of the Following Statements Is True of Digital Media

question 6

Multiple Choice

Which of the following statements is true of digital media?

• A)They hold little relevance to brick-and-mortar companies.
• B)They do not relieve businesses of the task of achieving the right marketing mix.
• C)They do not help businesses enhance the benefits of their products.
• D)They do not give businesses the scope to offer more products than traditional stores.
• E)They make it more difficult to anticipate customer needs.

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Definitions:

Personal Events

Significant occurrences in an individual's life that have personal importance or impact.

Beliefs

Pieces of information about something; facts or opinions

Self-Protection

Trying to avoid loss of esteem.

Self-Enhancement

A psychological process whereby individuals seek to improve their self-esteem or self-worth through personal development, achievements, or by acquiring favorable views from others.