A Factor That Has Sparked the Rise of Consumer-Generated Information

question 13

Multiple Choice

A factor that has sparked the rise of consumer-generated information is:

• A)the increasing dominance of traditional media over digital media.
• B)the reluctance of consumers to publish their thoughts and opinions on digital platforms.
• C)the dwindling number of consumers using social networking sites.
• D)the consumers' tendency to trust other consumers over corporations.
• E)the digital media which is gradually becoming less consumer-driven.

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Definitions:

Immediate

Occurring or done at once; instant.

Embrace

To accept or support something enthusiastically or willingly.

Strategy

A plan of action designed to achieve a long-term or overall aim.

Party's Approach

The method or strategy adopted by a group involved in negotiations or any form of interaction.