Which Key Element of the Marketing Mix Directly Relates to the Generation

question 4

Multiple Choice

Which key element of the marketing mix directly relates to the generation of revenue and profits?

• A)Product
• B)Distribution
• C)Place
• D)Promotion
• E)Price

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Definitions:

Geometric Average Return

The average rate of return per period on an investment, compounded over multiple periods, which is calculated by taking the nth root of the total returns, where n represents the number of periods.

Stock

An investment vehicle that denotes holding equity in a firm, granting the holder rights to a fraction of the company's assets and earnings.

Geometric Average

A method of calculating the average rate of return of a set of values that is compounded over time.

Arithmetic Average

A measure of central tendency calculated by dividing the sum of all values in a dataset by the number of values.