The Process of Coordinating the Promotion Mix Elements and Synchronizing

question 7

Multiple Choice

The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as _____.

• A)integrated marketing communications
• B)assimilated promotion
• C)unified advertising campaign
• D)cohesive marketing strategy
• E)test marketing campaign

---

Definitions:

Market System

An economic approach wherein the processes of investment, manufacturing, and goods distribution are directed by supply-demand correlation, with a system that freely sets the prices of goods and services.

Prices

The amount of money required to purchase goods or services, indicating the value that consumers are willing to pay and sellers are willing to accept.

Industry

A sector of the economy that includes all businesses involved in the production or processing of goods, provision of services, or related activities.

Market System

In this economic structure, supply and demand forces directly influence decisions around investment, production capacity, and distribution methods, with the price points of goods and services being freely determined in a competitive price system.