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Which of the following steps of personal selling is associated with identifying potential buyers of a product?
Competitive Institutional Advertisements
Ads focused on promoting the goodwill or image of an organization or industry, often in relation to its competition.
Product Class
A broad category of products that serve a similar function or are used in a similar way.
Competitive Institutional
Involves the comparison and contrast of the strategic adaptations and structures of businesses within the same industry or sector.
Visit California
is an organization and marketing campaign aimed at promoting tourism to the state of California.
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