A _____ Uses Promotion to Create Consumer Demand for a Product

question 75

Multiple Choice

A _____ uses promotion to create consumer demand for a product.

• A)test-marketing strategy
• B)push strategy
• C)pull strategy
• D)positioning strategy
• E)pricing strategy

---

Definitions:

Acceptable

Deemed appropriate or satisfactory by societal or specific group standards.

Repression

A defense mechanism in psychoanalytic theory where distressing thoughts and feelings are unconsciously blocked from conscious awareness.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and internal conflicts.

Psychoanalyst

A therapist who employs psychoanalysis, a therapeutic approach developed by Freud that focuses on exploring unconscious motivations and conflicts.