In the Context of the Evolution of the Marketing Concept,the

question 55

Multiple Choice

In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

• A)the development of new technologies that made it possible to manufacture goods with ever increasing efficiency
• B)a belief that sales were the primary means of increasing profits
• C)the view adopted by businesspeople that advertising and personal selling were the primary means of increasing profits
• D)the realization of entrepreneurs that they must first determine what customers want and then produce it
• E)a belief that it was more effective to retain existing customers than it was to find new ones

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Definitions:

Complex Care

Healthcare services provided to individuals with multiple, significant health issues requiring specialized and coordinated care.

Information Provision

The act of supplying knowledge or data to individuals or groups, often for educational or decision-making purposes.

Coping With Death

The emotional, cognitive, and physical processes of adjusting to the loss of a loved one or the concept of mortality.

Developmental Period

A time span in an individual's life characterized by specific types of growth and development, such as infancy, childhood, adolescence, and adulthood.