In the Context of the Marketing Concept,which Is the First

question 26

Multiple Choice

In the context of the marketing concept,which is the first step that a business must take?

• A)Develop durable goods.
• B)Find out what consumers desire.
• C)Produce innovative products.
• D)Promote new products.
• E)Build a brand name.

Understand the flaws and criticisms of classical management theories, including Taylorism and division of labor concepts.

Comprehend W. Edwards Deming's principles and their application across different organizations.

Recognize the importance of selecting and developing leaders as per Jack Welch's leadership concepts.

Understand Deming's 14 points for a successful workplace and identify methods to improve quality.

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Definitions:

Middle-range Theory

A type of theory in social sciences which connects specific observations with broader generalizations, providing an in-between level of understanding of phenomena.

Public Health

The science and practice of protecting and improving the health of communities through education, policy making, and research for disease and injury prevention.

Critical Care

Specialized care for patients with life-threatening conditions requiring complex assessment, high-intensity therapies, and interventions.

Supportive Environments

Surroundings that provide emotional, social, and physical support, thereby promoting health and wellbeing.