In the Context of the Evolution of the Marketing Concept,the

question 55

Multiple Choice

In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

• A)the development of new technologies that made it possible to manufacture goods with ever increasing efficiency
• B)a belief that sales were the primary means of increasing profits
• C)the view adopted by businesspeople that advertising and personal selling were the primary means of increasing profits
• D)the realization of entrepreneurs that they must first determine what customers want and then produce it
• E)a belief that it was more effective to retain existing customers than it was to find new ones

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Definitions:

Shoplifts

The act of stealing merchandise from a retail establishment by hiding the item on oneself or in personal belongings.

Behavior Modification

The use of learning theory techniques, such as reinforcement and punishment, to alter human behavior.

Undesirable Behavior

Actions or conduct that are not wanted or approved of, often because they are harmful, inappropriate, or disruptive.

Desirable Behaviors

Refers to actions or reactions that are considered appealing, appropriate, or positive by a social group or cultural standard.