The Principal Difference Between Objectives and Goals Is That

question 27

Multiple Choice

The principal difference between objectives and goals is that:

• A)objectives are broad,while goals are narrow.
• B)objectives can be multiple,while a company can have only one goal.
• C)objectives are measurable,while goals need not be measurable.
• D)objectives are long term,while goals are short term.
• E)objectives cannot lead to a competitive advantage,while goals can lead to a competitive advantage.

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Definitions:

Communication Channel

The medium through which information is transmitted from a sender to a receiver, such as email, phone, or face-to-face conversation.

Customer Experience Management

The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.

Consumer Journey

The complete path a consumer traverses from becoming aware of a need or product, through the decision-making process, to the final purchase and post-purchase experience.