Lever Brothers Changed the Formula of Its Bar Soap to Match

question 28

Multiple Choice

Lever Brothers changed the formula of its bar soap to match different countries' water conditions and washing habits.This exemplifies a(n) :

• A)globalization strategy.
• B)outsourcing strategy.
• C)strategic alliance.
• D)multinational strategy.
• E)joint venture.

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Definitions:

Claim

A formal assertion or demand for something as due, such as a right, property, or money, often made in a legal context.

Document Caption

The heading on a legal document that includes important information like the names of the parties, case number, and court of jurisdiction.

Title Of The Action

The formal name given to a legal case or proceeding, indicating the parties involved.

Name Of The Court

The official title or designation of a judicial institution where legal cases are heard and decided.