A Consumer Wanted to Purchase a New Computer

question 18

Multiple Choice

A consumer wanted to purchase a new computer. However, she used the money to pay her rent instead. In this case, housing is what type of competitor?

• A) ​Product competitor
• B) ​Total budget competitor
• C) ​Market competitor
• D) ​Generic competitor
• E) ​Brand competitor

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Definitions:

Ethical Dilemma

A situation in which a difficult choice has to be made between two or more morally correct actions that are in conflict.

Egoists

Individuals who are excessively focused on their own advantages, self-interests, and welfare, often at the expense of others.

Modern Consumer Society

A society characterized by the widespread purchase and consumption of goods and services, heavily influenced by advertising, media, and technological advancements.

Moral Philosophers

Intellectuals who explore the nature of morality, ethics, and moral judgment, questioning what is right, wrong, good, or bad.