Microsoft Is Interested in Customers' Perceptions of Windows 8, Its

question 5

Multiple Choice

Microsoft is interested in customers' perceptions of Windows 8, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own __________ research by asking customers to complete an online questionnaire.

• A) secondary
• B) primary
• C) qualitative
• D) observation
• E) experimental

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Definitions:

Wavy Underline

Highlighting often used in word processing software to indicate a potential spelling or grammar error.

Message List

A display or compilation of emails or messages within an application, typically organized in chronological order or by relevance.

SMTP

Simple Mail Transfer Protocol, a protocol used for sending email messages between servers on the internet.

Outgoing Email Servers

The servers used to send email, typically using the SMTP protocol, from an email client to the recipient's email server.