Microsoft Is Interested in Customers' Perceptions of Windows 8, Its

question 5

Multiple Choice

Microsoft is interested in customers' perceptions of Windows 8, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own __________ research by asking customers to complete an online questionnaire.

• A) secondary
• B) primary
• C) qualitative
• D) observation
• E) experimental

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Definitions:

Specialized Expertise

Unique and advanced knowledge or proficiency in a particular area or discipline.

Total Surplus

The sum of consumer surplus and producer surplus, representing the total benefits to society from the production and consumption of a good or service.

International Trade

The trade of products and services beyond international frontiers or territories.

Exporting

The process of selling and shipping goods or services from one country to another country.