Although Internal Data Sources Have a Number of Advantages, One

question 35

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) there are rarely enough internal data.
• B) internal data are often not relevant to the marketing issue at hand.
• C) internal data are expensive to collect.
• D) internal data are often in a form that is not readily accessible.
• E) internal data are typically biased.

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Definitions:

Proven Negligence

A situation where it has been established that a party failed to exercise a level of care that someone of ordinary prudence would have in a similar situation, resulting in harm to another.

Claim Ticket

A receipt given for the temporary deposit of goods that verifies the holder’s right to retrieve the deposited item.

Mink Coat

A luxurious type of fur coat made from the pelts of mink animals, known for its softness and warmth.

Tenants in Common

A form of co-ownership where each owner has an undivided interest in the property, and upon death, the interest passes to their heirs, not the other co-owners.