Although Internal Data Sources Have a Number of Advantages, One

question 35

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) there are rarely enough internal data.
• B) internal data are often not relevant to the marketing issue at hand.
• C) internal data are expensive to collect.
• D) internal data are often in a form that is not readily accessible.
• E) internal data are typically biased.

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Definitions:

Executive Secretary

A high-ranking administrative assistant or officer who provides support to top executives by handling communication, organizing schedules, and performing administrative duties.

SCLC

The Southern Christian Leadership Conference, an African-American civil rights organization founded in 1957, which played a major role in the civil rights movement.

SNCC

The Student Nonviolent Coordinating Committee, a key organization in the American civil rights movement of the 1960s, known for its youth-led activism, sit-ins, and freedom rides.

COFO-led

Led by the Council of Federated Organizations, a coalition of major civil rights groups in Mississippi during the 1960s.