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The competitive analysis should start by identifying current and potential competitors.
Acid-Test Ratio
A liquidity ratio that measures a company's ability to pay off its current liabilities without relying on the sale of inventory.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.
Gross Margin Percentage
A financial metric that represents the portion of sales revenue that exceeds the cost of goods sold, expressed as a percentage.
Net Income
The total profit of a company after all expenses, including taxes and interest, have been deducted from total revenue.
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